Selvedge denim is the Marmite of the jeans world. Some love it. Others hate it.

It will never be for everyone.

The reason people don’t like it is that it takes around a good 6 months to break them in. So they don’t feel like cardboard. After a year or so, there is a point that they feel like yours. Some companies take a Selvedge jean in their factory and mechanically age it, so it’s easier for the customer to accept. This doesn’t fit too well with how we want to run our business.

Our idea around this problem was to get people to break them in. They had them for 6 months, and then returned them. We have since washed them and we are now selling them as ‘Broken In’ Jeans. 

This broken in pair is a classic loose fit regular fit with five pocket jeans made from raw selvedge 14.5 oz denim. It's woven on a 1959 shuttle loom from Kuroki the iconic Japanese mill. 100% indigo dyed, slub selvedge that gives it those little imperfections that go to make a great looking jean.